Estimated at around £5 billion, the greeting card industry still thrives today. Why is this? We live in a technology-driven world and, despite the infinite amount of ways we can contact friends and loved ones online, cards still hold a precious place in the hearts of many people. Truth be told, writing your messages or wishes by hand achieves a sense of authenticity that technology can't match. Additionally, people simply enjoy receiving a physical item! One element to this is that recipients can keep cards for however long they want, and perhaps many years later, they can be pleasantly surprised to find an old card from a loved one. Cards bring a warm, personal touch!

The everyday events we generally write cards for include, of course, birthdays, weddings, anniversaries, the passing of someone, if an individual is unwell, has gotten a new job or home - the list could go on!

Seasonal occasions are those which are at certain times of the year. These include Christmas, Father's Day, Mother's Day, Valentine's Day, Easter and so on. In other words, these are once-a-year occasions, for which you generally will find many types of extravagant cards!